About Us

At That's Me we are passionate that all children should be able to see themselves represented in the books they read. Personalised books are an incredible tool to help support children through important life events. When a child sees themselves achieving and having their successes celebrated, their motivation and confidence grow! All That's Me projects are developed with psychological and educational theories in mind.

The Science Behind That’s Me 

That's Me was developed by a Teacher and a Child Psychologist to support children through their important milestones and to develop the skills needed to navigate childhood. 

Inspired by Carol Gray's Social Stories, our stories are simple. The aim is to describe what to expect in situations and how they might feel. The walk through style helps children familiarise themselves with upcoming situations and comfort possible worries they may feel about these changes or events. 

The child is the only character, so they are truly at the centre of the story. Seeing themselves in the story helps your child to explore how they may feel and act in that moment. This will prompt children to ask questions and develop a helpful understanding of what might happen next. Seeing themselves achieving important milestones and having their future successes celebrated promotes confidence and helps children feel ready! 

Each story creates a compassionate and non-judgemental voice encouraging curiosity and learning. Key ideas and phrases from the books can help grown-ups around the child to start conversations and develop their confidence to overcome challenges. 

At the back of every book is a unique QR code providing access to Expert Ideas to help support the child through their important life event.

Co-Founders Innogen Fryer and Dr Cleo Williamson

Innie (Primary School Teacher) and Cleo (Clinical Psychologist) started That's Me because they could not easily find books that represented the children in their lives and supported what they were going through.

Innie and Cleo have been best friends since they were twelve years old, growing up in Hackney and going to school together. Now they are raising their families alongside each other and working together on That’s Me! 

Miss Innie is a qualified teacher who currently teaches within an inner London primary school. Working with children for over 15 years Innie has a world of experience from teaching in India to working in her local community. Prior to becoming a teacher she trained at Central School of Speech and Drama, studying Applied Theatre, Education and Drama and has worked for companies such as Immediate Theatre, Mimbre, Lyric and Islington Community Theatre. Most recently she was awarded London's first Active School Hero by Nike and ukactive, as her passion for children's health and wellbeing was contagious! Find out more here. Innie has seen first hand the importance confidence has across all aspects of child development. 

Dr Cleo is a Paediatric Clinical Psychologist. With a masters degree in Child Development and Professional Doctorate in Clinical Psychology, Cleo has worked with children for over 10 years. Her area of specialist interest is children and families who are impacted by developmental disorders and chronic illness. Whilst working and conducting research with Great Ormond Street Hospital, University College London Hospital and The Portland Hospital, Cleo has had the privilege of hearing many inspiring stories which highlight the wonder and resilience of children.  

Content Researcher and Social Media Co-ordinator - Irene Sanchez


Irene Sanchez is an Assistant Psychologist within the NHS and began her involvement with That's Me while working alongside Cleo at UCLH, where they discovered a shared passion for ensuring children feel seen and represented in the stories they read. As the content researcher and social media co-ordinator at That's Me, Irene Sanchez brings a genuine passion for connecting children with stories that reflect their experiences. With a degree in Psychology and prior experience in working in Paediatric Health Psychology, Irene blends her academic background and insights into child development to support the company's mission to represent all children in the stories they read

The Future 

In the future, That's Me will cover many different important life events. These include more challenging moments that can be difficult to explain to children. Children are truly amazing and we are passionate that all stories will have a celebratory thread. 

×